Constance Santego Ph.D., DNM

Day 8 – Define Your Ideal Audience

You don’t need the whole world to say yes to you — just the right people. Million-dollar businesses are built by solving real problems for a specific group. Today is about identifying who you’re here to serve.

Step 1: Get Specific

Ask yourself: Who benefits most from what I do?
Examples:

  • A busy CEO who needs leadership coaching.
  • A new mom who wants natural wellness solutions.
  • An entrepreneur trying to grow online without burning out.

Step 2: Clarify the Problem

Millionaires don’t just sell products — they solve problems. Write down the #1 problem your audience is struggling with right now.
Examples:

  • “I don’t know how to scale without working 80 hours a week.”
  • “I can’t find natural ways to manage stress and pain.”
  • “I want to lose weight but nothing is sustainable.”

Step 3: Define the Result

Now flip the problem into the outcome they want most.
Examples:

  • From “overworked CEO”“a leader with a scalable, stress-free team.”
  • From “stressed mom”“calm, confident, and energized naturally.”
  • From “burned-out entrepreneur”“a business that grows without burnout.”

Step 4: Anchor With Action

Do one simple step today:

  • Write a one-sentence version of your audience + problem + result:
    “I help [specific audience] solve [specific problem] so they can [specific result].”
  • Share it with one person (friend, colleague, or even post it online).

End of Day 8 Outcome

  • Clear description of your ideal audience.
  • One defined problem you solve.
  • One sentence that communicates your value.

If a block shows up (“I don’t know who my audience is,” or “I don’t want to exclude anyone”), reframe it: “Narrowing my focus doesn’t reduce opportunity — it makes my message stronger.”

How to Clear Day 8 Blocks

When you sit down to define your audience, you may feel resistance like:

  • “I don’t want to limit myself — what if I exclude people?”
  • “I don’t know who would actually pay me.”
  • “I want to help everyone.”
  • “I’m scared of choosing the wrong audience.”

These aren’t barriers — they’re signs that you’re stretching into focus. Narrowing your audience doesn’t shrink your opportunities. It amplifies them.

Step 1: Name the Block (1 minute)

Write down the thought you’re stuck on:

  • “The block I feel is fear of choosing wrong.”
  • “The block I feel is not wanting to exclude anyone.”

Step 2: Reframe the Block (1 minute)

Say this aloud:
“Clarity creates magnetism. The more specific I am, the easier the right people can find me. I can refine as I grow — but I must choose to start.”

Step 3: Release the Block (2 minutes)

Choose one of these quick resets:

  • Future Client Reset: Close your eyes and imagine one person who needs your help most. Picture their struggle, then imagine them relieved and grateful after you helped.
  • Permission Reset: Hand on heart, say: “I give myself permission to start with one clear audience. Focus now, expansion later.”
  • Breath Reset: Inhale for 4, exhale for 6, three times, while visualizing a spotlight narrowing on one person who represents your ideal client.

Step 4: Return to Action

Go back to your one-sentence formula:
“I help [specific audience] solve [specific problem] so they can [specific result].”
Write it down — even if it feels rough. You can refine later.

Result: Instead of spinning in fear of being too narrow, you take ownership of focus. This makes your message stronger, not weaker.

Day 8 – ChatGPT Prompt: Define Your Ideal Audience

Copy and paste this into ChatGPT:

“I’m working on my Millionaire Inner Genie journey. My current skills, experience, and chosen wealth vehicle are: [insert details]. Please help me identify 3–5 potential ideal audiences I could serve. For each audience, show me:
– Their biggest pain point or problem.
– The result or transformation they most want.
– One example of an offer I could create that speaks directly to them.”