Constance Santego Ph.D., DNM

Day 5 – When More Goes Out Than Comes In

Money flow is rarely a straight line upward. Every business, even million-dollar ones, has seasons when expenses are higher than income. Ads cost money before they pay off. Team hires come before the growth curve. New offers take time to gain traction.

This stage is not a signal to quit — it’s a sign you’re building infrastructure. The difference between those who succeed and those who give up is how they respond when cash flow feels tight.

How To Respond When Cash Flow Is Negative

Step 1: Get Clear on the Numbers

Write down:

  • What’s coming in (average weekly/monthly income).
  • What’s going out (expenses, subscriptions, tools, payroll).
  • What’s necessary vs. optional right now.

Clarity reduces anxiety. Often the stress feels bigger than the reality.

Step 2: Trim Without Starving

Cut or pause anything that isn’t essential. But don’t slash investments that drive growth (like marketing, sales tools, or training). Millionaires protect the engine, even while trimming the extras.

Step 3: Create a Quick Win for Cash

Ask: What could I sell this week that brings in money fast?
Examples:

  • Offer a VIP day, intensive, or done-for-you service.
  • Bundle an existing product/program at a flash-sale price.
  • Reach out to 5 past clients/customers with a simple offer.

Quick wins buy you time while your bigger vehicle builds momentum.

Step 4: Reframe the Story

Instead of “I’m failing,” tell yourself:
“I’m in the building stage. Money is circulating — and I’m learning how to manage flow like a millionaire.”

End of Day 5 Outcome

  • Clarity on real numbers.
  • A list of what’s essential vs. optional.
  • One quick cash-generating action.
  • A reframe that keeps you out of panic mode.

How To Clear Dasy 5 Blocks

The biggest blocks here are fear and shame. Thoughts like:

  • “I’ll never get ahead.”
  • “I’m irresponsible with money.”
  • “I can’t afford to invest in myself.”


Step 1: Name the Block

Write: “The block I feel is fear of never catching up.”

Step 2: Reframe It

Say: “Cash flow is temporary. I am building long-term wealth. This is part of the process.”

Step 3: Release It

  • Breath Reset: Inhale for 4, exhale for 6, three times.
  • Permission Reset: Hand on heart: “I allow money to flow back to me easily.”
  • Action Reset: Do one quick revenue-generating activity today.

Step 4: Return to Action

Money moves when you move. Even a small step proves you’re in motion.

Day 5 ChatGPT Prompt: Finding Quick Wins

Copy and paste this into ChatGPT:

“Here is my current situation: [describe income, expenses, and type of business]. Right now, more money is going out than coming in. Please suggest 5 quick, realistic cash-generating ideas I could implement in the next 7 days, based on my skills and resources. Also show me which expenses I could reduce without harming long-term growth.”